SEO has always been important to all marketers. If you work as an SEO Specialist you would likely be familiar with pricey SEO tools like Moz or Ahrefs. Though Moz has 30 days return policy the good news is that I have curated a list of tools that you can use for free. These free SEO marketing tools can help you drive back success.
Related: What is Search Engine Optimization?
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Free tools for SEO
One of my favorite and easy to use tool is Google Analytics. You can track your audience’s behavior, website traffic, you can set your goals, and much more. It’s free to install, easy to use, and a must tool for everyone. With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t. Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.
Google Search Console
This tool helps you to track how your site is indexed with Google search engine and identify any errors that could impact your site performance. This is an amazing tool offered by Google. If you are looking to increase your site performance in terms of ranking Google search console will help you a lot. Google Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
Google Keyword Planner
People usually question me is Google keyword planner really free? and my answer is always a Yes! Google keyword planner is totally a free tool for researching keywords. Though it’s tough to bypass Google’s onboarding sequence, which asks you to set up an ad campaign. You don’t have to set up a campaign! Comment below to know how you can access Google keyword planner for free and I will help you.
BuzzSumo allows you to see what content is being shared the most on social media and find the major online authorities on those topics. It’s great for planning content and researching competitors. In order to provide the content that people want to know, you need to know what is popular. It can take hours scanning all the various social sites to find out what people are talking about and what their concerns and needs are. Being able to input certain search criteria, analyzing content, and finding out what is already working in your area can be priceless to a marketer to help sharpen your focus and give you direction. Buzzsumo is that tool.
You May Also Like:- Free Social Media Marketing Tools
Screaming Frog SEO Spider Tool
This free downloadable tool can help you identify issues like broken links and issues with redirects. It’s a time- and headache-saver if you’re trying to improve your search engine ranking and need to find and solve issues quickly. Though it can crawl up to 500 URLs for free, I feel it’s worth giving a shot. If you have just started your website it will be a good help.
SERP Preview Tool
SERP Preview can show you what your site will look like when it shows up on a search engine results page (SERP). SERP Preview Tool gives you the opportunity to check your website pages before you publish them. Previously, it has been noted that Google was limiting meta description and title character counts in search engine pages (SERP). This situation has caused unwanted confusion in webmasters, leaving everyone with this question in mind; How will my page be shown within the search engine results? In order to solve this problem, use the SERP Preview Tool.
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URL Builder for GA
This builder can help you add tracking information to your links, like the campaign or content type, so it’s easier for you to analyze your data in Google Analytics. With the Google Analytics URL Builder, you can easily tag URLs with custom campaign variables and then use an automated reporting tool to keep track of progress and share with clients. Campaign variables allow you to track which of your promotions are generating the most traffic/conversions. For example, consider setting up a unique URL for each status update or wall post you use when promoting a link on Facebook.
Yoast for WordPress
Looking to do SEO right even if you’re not an expert yet? Yoast is a robust, beginner-friendly WordPress plugin that can help you optimize your site for SEO. I personally love using this plugin. Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet. Yoast SEO does everything in its power to please both visitors and search engine spiders.
Ahrefs Backlink Checker
Ahrefs is a popular tool for SEO research and planning. Their free backlink checker can tell you your domain rating, plus give you information about backlinks to your site. These are few key points available:-
- Number of referring domains
- Number of backlinks
- Domain Rating (DR) & URL Rating (UR)
- Ahrefs Rank (AR)
Answer the Public
Enter a topic in Answer the Public, and you can get visualizations that show you what questions people ask about the topic when searching online. It’s an intuitive tool for seeing what people want to know about your topic and generating content ideas. For example, let’s say you’re a SaaS company looking to help B2B customers grow through a sales tool. It makes sense to start your keyword research around the term “B2B sales.” This will give you a sense of which questions B2B salespeople have, and the challenges they face when closing more deals.
All these tools mentioned above can take your SEO strategy to the next level where you can plan your future content very well. Try using them and let me know if you liked it in the comment box. In case you need help with any of these tools, feel free to pin me here. You may also check out our SEO Services and schedule a meeting for further clarification.