Are you willing to grow your business? Have you turned Snapchat as a part of your marketing strategy for social networking sites? Snapchat’s monthly active members doubled from 100 million to 200 million users during 2015 and 2016. It demonstrates considerably higher growth than Facebook, Instagram, and Twitter. The image-sharing social networking site has changed a lot since its debut in 2011. It was introduced with an impressive 75 percent of those 200 million users being involved in Snapchat every day.
Snapchat is also a marketing hub for marketers to target young people. It once was just a location for people to post an almost unreasonable number of selfies and food pictures. This is not much of a surprise, given that 83% of the consumers are younger than 35. In addition to the “My Story” feature, with the launch of Snap Ads and Geofilters, it was obvious that Snapchat is increasingly becoming a viral social media network that marketers cannot overlook for good cause.
Table of contents
- Who can still benefit from these Snapchat marketing Strategies?
- List of 10 spectacular Snapchat marketing strategies to grow your business
- Be Innovative, But Don’t Strive for Protection
- Allow Influencers to do a Snapchat “Takeover”
- Add Value for Everyone to Grow Business
- Give a “Behind-the-Scenes” Look
- Take Advantage of Snapchat’s Features
- Be Realistic About ROI
- How to “do” Snapchat with Limited Resources
- Using Geofilters comes under very underused Snapchat Marketing Strategies
- Snapchat Q&A is another Unnoticed Marketing Strategy
- Be Consistent with your other Social Media Handles
- Final Words
Who can still benefit from these Snapchat marketing Strategies?
Snapchat can have a significant effect on your company if your brand Gen Z to younger millennials. These generations have direct purchasing control of billions of dollars and also dominance on domestic demand.
Snapchat also appears to fit well for consumer products that can use the app to boost traffic to an e-commerce website. Since Snapchat helps companies to generate short, highly engaging videos. It makes consumers deeply involved in such content. Snapchatters are 60 percent more likely to make spontaneous purchases based on items they see on the app due to their high engagement rates. It’s time to go through the list of strategies that will help you grow your business overnight.
List of 10 spectacular Snapchat marketing strategies to grow your business
Be Innovative, But Don’t Strive for Protection
Snapchat is a perfect platform to try something different that does not have a lot of risks associated with it. It would be primarily based on how the audience reacts to the various types of content you produce to learn how to create the ideal snap.
This ensures that businesses just starting out need not be afraid to do something creative or exciting to capture the Snapchat audience’s attention. This aims to mitigate some of the pressure that brands are likely to experience when attempting to build a campaign after even exploring the platform. By doing this, these brands are striving to see what resonates with some of their products.
Allow Influencers to do a Snapchat “Takeover”
It can be a way to attract attention to your post by having someone who is valuable to your followers to take over your Snapchat account for a day. Often, it may be terrifying if you’re not entirely sure what they’re going to say or do. You need to set a practical game plan ahead, but let the influencer run with it. But why? Because there is a purpose you chose to work with them. The more sincere they can be, the more powerful this kind of marketing will be.
Add Value for Everyone to Grow Business
Brands should aim to bring meaning to each person with whom they share their Snapchat stories. The value in the whole story should be present. Snapchat can be an extremely powerful way to create brand loyalty (especially with Millennials). They have to see themselves in the content you’re posting and all the choices are open to them now.
Give a “Behind-the-Scenes” Look
Marketers of L’Oreal highly recommend giving the company’s behind-the-scenes peek. This will attract the interest of potential customers and will engage your existing users. Many of those who have presented the best featured high profile actors in a manner that viewers could never have seen them before. Snapchat is a fantastic platform for these brands and the actors who partner with them to reveal the true or actual story behind it.
Take Advantage of Snapchat’s Features
Successful Snapchat marketing strategies would not automatically satisfy anything the audience is asking for. Instead, it will offer them tiny useful data nuggets that make them crave for more. Some of the recommendations included incorporating vibrancy and a combination of sketches and text. This will keep the viewer scanning and interacting with the message using many of the various tools available within the app.
Be Realistic About ROI
Presently, it seems like Snapchat is best used to expand the followers and build existing engagements as a mechanism. Your goals for conversions based solely on Snapchat need to be practical. With other social networking sites offering conversions, marketers have faced the same challenge. Although a direct conversion from one social media post (or snap) cannot exist. As well as building brand loyalty and trust, it is part of the system of leading customers across the purchase process.
How to “do” Snapchat with Limited Resources
Luckily for advertisers, to get started, Snapchat actually needs almost no investment. Now is the right time to start working out the best application for a brand just moving into Snapchat, because of the low financial effects.
The panel members have suggested the use of interns, most of whom are likely to be millennials to start creating your next Snapchat. Possibilities are many of them are still individually using Snapchat. They may potentially tell the marketing staff a couple of things about the ultimate snap equation to grow your business.
Using Geofilters comes under very underused Snapchat Marketing Strategies
Geofilters can be a perfect way to spread the news about your new small business or if you’ve just opened a retail store. Keep the Geofilter up for the first few days during shop hours. Also, invite visitors to post in exchange for a discount with the Geofilter to their Posts. This is a more organic way through Snapchat to grow your company. It will also allow individuals to communicate directly with their buddies.
Snapchat Q&A is another Unnoticed Marketing Strategy
Set a date and time to organize the Q&A and invite followers to submit questions on your other social networks as well as Snapchat. Videos from Snapchat are perfect for this! Allowing individuals to send questions in advance. This guarantees that when the Q&A “airs,” you won’t have a lack of questions and that someone who might not have the chance to join will ask the questions.
Be Consistent with your other Social Media Handles
It’s somewhat of a general social networking tip to get the same handle for all social networks. It’s really relevant especially for Snapchat because the app doesn’t have a perfectly functioning search. There is a greater chance that your followers can have an easier time identifying and supporting you while keeping the handle consistent.
Related: 10 Best Social Media Marketing Tips
There you go! A few (okay, more than a few) tricks for expanding your Snapchat business. Using Snapchat for business will help grow the company, even if it draws a specific audience, but it surely will. This would allow you to drive traffic and boost revenue among millennials and Gen Z more efficiently. It will also allow you to use Snapchat as a deliberate and strategic marketing channel to grow your business.
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