Always wondered what is Search Engine Optimization?
If you do, then read this article to learn about Search Engine Optimization and its key features!!
Table of contents
Let’s Understand SEO
It is a practice of optimizing your web pages and reaching a higher rank on search results of Google or any other search engine. It should never be based on paid search results. SEO aims at driving more traffic through organic search results.
Let me make it easier for you. You recently posted about How to start a blog for free and you want to be on the top of search results when people search for this phrase “free blog.” So SEO is the trick that you need to work on to make Google or any other search engine most likely to push your post on the top of search results.
Around 70% of searchers start their searches on Google. The first five results on Google get 67% of all clicks. Now you can get why Search Engine Optimization is so important. If your blog post, website, or any other product is not on the first page then it’s equivalent to no ranking at all.
Related: Free SEO Marketing Tools
How Search Results Works?
The ranking of the search results depend on Google’s algorithm. Although Google’s Algorithm remains secret Backlinko did a great job of compiling as many of them into one single list.
There are hundreds of factors Google’s algorithm considers in response to searches, and they are constantly updating and refining their process. If you wish to learn more about how search engines work there are tons of resources available including:-
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White hat, Black hat, and Gray hat SEO
Digital Marketing is one of the greatest sources of income for marketers. If you need to monetize your web page then you need to understand these Three Hats. Not all SEO practitioners follow the same rule. The truth of the matter is you need to understand the difference between these three major philosophies.
White hat SEO is the most accepted of all forms. It is a practice that improve search performance on search engine results page keeping in mind search engine policies. It is slower than black hat and grey hat SEO but it is a great way for long lasting marketers. Some examples are back-linking, Keyword, link building and writing content that is relevant and based on organic ranking and audience engagement.
Black hat SEO is a Google disapproved method of approaching the SEO ranking process. This tactic is based on a short term analysis rather than a long term planning. It is effective but is risky and can cause your site to be reported. Black hat keyword includes keyword stuffing, using unrelated keywords in page content, page swapping and content redirection.
Gray hat SEO is somewhere between black and white. It promotes your website more than white hat SEO but not to a stage where your website may fall into the territory of Black hat SEO. In most of the cases, you still need to be cautious of the tactics you follow because that might result in search engine penalties. For example, Click Now. Click Now is a practice where someone posts an eye-catching link or content which pushes the reader’s mind to read more. Unnaturally high keyword density and irrelevant link building are some more examples of Grey hat SEO.
On-Page vs Off-Page SEO
On Page SEO looks at what your site is all about. It is the process of optimizing your website which will improve your search engine rankings. It is completely under your control and you can change it as per your requirements. For example Title tags, Headings, URL structure, Alt text for images, Site speed, Internal links, Meta description and responsiveness.
Off Page SEO includes all the other activities that you do to increase the ranking of your page. According to Neil Patel following these four strategies helps in Off page SEO.
- Writing great contents and guest blogs.
- Writing contents that mention Influencers.
- Creating a lot of infographic images.
- Social media share of your content that will ultimately generate link.
Related: Off-page and On-page SEO
I hope this would help you learn about Search Engine Optimization and a few of its key features. Feel free to share your thoughts below and I will look forward to addressing all your queries!! Meanwhile, you can also reserve a meeting for a free consultation on SEO.